Live brief with The O2.

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The brief asks to create a narrative that brings to life people’s memories of the arena and explore how it contributed to the life of those who use it.

insight:

people have left many things at The O2

concept:

give the second life to the lost memories of The O2 by creating an online store.

moodboard

online store

outdoor promotion

Art Direction, Photography, UX/UI: Kristine Kokina

Branding, Graphic Design, Motion Graphics: Klaus Mann